Senior Policy Communications Manager

San Francisco, CA

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ABOUT THE JOB

  • This newly formed role represents Instacart’s first dedicated Policy Communications specialist as we look to deepen our expertise in this important area
  • In close partnership with Instacart’s Legal and Policy team (which oversee our government relations and lobbying efforts), as well as many other key stakeholders company-wide including the broader Communications leaders from Corporate Communications, Consumer PR and Employer Brand, we are looking for a critical new team member to build, scale and oversee the day-to-day of our Policy Communications efforts
  • We expect this new Manager of Policy Communications to focus their efforts on launching a state legislative playbook and delivering supportive, strategic programming that helps us win hearts and minds with key stakeholders. We expect this work to include:
    • Executing our strategy for key policy comms markets 
    • Developing robust messaging and rapid response for national & state policy issues
    • Drive unique Instacart narrative through earned stories in outlets across multiple markets
    • Supporting our CA ballot initiative efforts in 2020 in partnership with the broader coalition 
    • Leveraging economic research for storytelling in key markets to drive earned articles in each key state
    • Positively pushing our policy agenda through strategic thought leadership work

The Manager of Policy Communications role reports to the Director of Shopper Engagement and is based out of San Francisco, CA. The Director of Shopper Engagement who runs both Shopper Engagement and a newly formed Policy Communications practice within the Communications team overseen by the Chief Communications Officer.  

Within Communications, Instacart has four key practice areas - Corporate Communications, Shopper Engagement, Consumer PR and Employer Brand. Today, Instacart is a North American leader in online grocery and, over the last 18-months, we have built out a Communications team to match the company’s exciting trajectory and ambitious growth plans. Our vision is to be the world leader in online grocery and we’re looking for exceptionally talented Communications team members to help make Instacart a global, household name.

Shopper Engagement Strategy - Strengthening Relationships Through Proactive Comms & Programming:

  • Today we have more 130,000 dedicated shoppers interacting with our customers and serving as household heroes for families across North America
  • Our belief is that through proactive communications and an empathetic-approach, a positive and thoughtful and consistent dialogue with this important community will help us deliver better products for our customers
  • Over the last 18-months, we have taken a more holistic approach to our communications strategy with our shopper community. By partnering with cross-functional teams across the organization including operations, product, field, and engineering, we have been more deliberate, inclusive and proactive in our communication strategy
  • This work is a careful balance of proactive communications (product PR, shopper experience, internal communications) as well as reactive and issues management communications
  • Today, the day-to-day of our shopper engagement work and media relations is driven by the manager of Shopper Engagement

ABOUT YOU

You have 8 to 10+ years of relevant experience in Communications, Policy Communications, political campaign work, crisis communications, and have managed external agencies, partners and internal constituencies in previous roles. The ideal candidate will be:

  • Positive and solution-oriented to help develop creative answers to complex problems
  • Loves storytelling with excellent speaking, writing, and editing skills
  • Acts gracefully under pressure both internally and externally with key stakeholders
  • Emphasizes the importance of collaboration with the immediate team and with cross-functional partners
  • Proven ability to influence a build a consensus with stakeholders
  • Holds themselves and others accountable for their work and commitments
  • Outcome-focused and motivated by delivering measurable results
  • Humble in approach and relationships
  • Empathetic in style and approach, considerate of all 4-sides of Instacart’s dynamic marketplace

 


ABOUT INSTACART

Founded in 2012, Instacart is a leader in North American online groceries and one of the fastest-growing companies in e-commerce. Our same-day delivery and pickup services bring everyday essentials and fresh groceries to consumers in the U.S. and Canada in as fast as an hour. We have partnered with more than 350 beloved national, regional and local retailers to deliver from more than 25,000 stores across more than 5,500 cities in North America.

We believe that great people are the ingredients for success. We like to think that we are like a potluck—everyone brings something new, different and flavorful to the table. We believe that just as meals are best shared together, success is best shared together. Our mix of thoughtful, inventive and neighborly employees work together to deliver our common goal: to create a world where everyone has access to the food they love and more time to enjoy it together. If this resonates with you, then Instacart just might be the place for you.

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