Caper Cart is our AI-powered smart cart designed to create a magical grocery shopping experience through the interactive digital screen on the cart, while streamlining the checkout process. Throughout the shopping journey, customers can simply drop items into the cart, which is equipped with AI, cameras, sensors, and a built-in scale for automatic recognition. What’s more, Caper Carts sync to retailer loyalty programs, allowing customers to access digital coupons, deals, and their shopping list directly on the cart.
Team highlights
CSM
Our Customer Success team partners closely with retailers to build lasting relationships that drive shared success. We analyze key performance metrics, uncover insights, and deliver strategic guidance to unlock new opportunities to launch Caper Carts.
RPM
The Retail Project Management (RPM) team works closely with Instacart stakeholders, retailers, and vendors to coordinate smooth and seamless Caper launches.
ROE
The Retail Ops Excellence (ROE) team partners closely with retailers to bring the magic of Caper Cart technology in-store. By streamlining deployments, optimizing costs, and engaging store teams through training and incentives, ROE fosters adoption and operational readiness. As Caper scales globally, the team continuously refines processes to create a frictionless experience for retailers, store teams, and customers.
Engineering
Caper Engineering is at the forefront of retail technology innovation at Instacart, designing smart, hardware-driven solutions like the Caper Cart to seamlessly unify the in-store and online shopping experience for customers. Using cutting-edge technologies like IoT, AI (ML, LLMs, VLMs, Computer Vision), and custom hardware, we create tools that empower retailers and transform in-store shopping. Our team of technologists thrives on curiosity, solving challenges, and pushing boundaries with innovative retail solutions. At Instacart, innovation means rapid prototyping, bold experimentation, and bringing ideas to life with immediate impact—because we don’t just imagine the future of retail, we create it.
Product
At the heart of Caper is its product. Our Product team continuously innovates across both hardware and software to craft seamless, intuitive experiences for customers and retailers alike.