Our APM program strives to help early talent jumpstart their career in product management. As an APM at Instacart, you will have the opportunity to gain product management experience and solve user challenges across various teams during an 18-month rotational program.
Applications for the 2025-2026 APM program open on March 10, 2025!
What makes Instacart's APM program stand out?
Diverse opportunities
Rotating through teams across our four-sided marketplace allows you to work on a broad range of products. You may launch features that enable customers to discover new products in your first rotation and develop features that help shoppers to earn more on our platform in your second rotation.
Tight-knit community
Instacart’s class size is small (~7) which enables close relationships among the entire cohort in addition to strong bonds with our invested APM mentors. Over two rotations, APMs build a powerful network of supporters and friends.
Who should apply?
The APM program brings together new graduates and those new to Product from a diverse set of backgrounds and experiences. If you recently graduated from college, are an aspiring product manager, or are looking to make a career switch, the APM program is for you. APMs demonstrate a deep passion for technology and product design, leadership potential, strong communication skills, and excitement for Instacart and our mission.
The application process
1. Submit your application
Complete your application by 11:59pm PT on March 19, 2025. Visit our jobs page.
2. Product challenge
This take-home assignment is an opportunity to demonstrate your ability to think strategically about building products that solve key problems for Instacart's customers, shoppers, retailers, and brands.
3. Interviews
Meet with members of the Product team and Product leaders through a series of virtual interviews.
4. Decision
Bravocado! Candidates who are chosen to be part of the APM program are notified at the end of June.
5. Welcome to the team!
The APM program begins in early August 2025.
FAQ
How do I apply?
Visit our jobs page and apply by 11:59pm PT on March 19, 2025.
Who should apply?
If you're a new college graduate, aspiring product manager, or looking to make a career switch, the APM program is for you! We're looking for people with a diverse set of backgrounds and experiences. APMs demonstrate a deep passion for technology and product design, leadership potential, strong communication skills, and excitement for Instacart and its mission.
How is the program structured?
Instacart’s APM Program will be 18-months, split across two rotations. Instacart has a four-sided marketplace, where we interact with consumers, shoppers, retailers, and advertisers. APMs will have a chance to experience different sides of the marketplace with each rotation.
Is the APM program remote or in an office?
We are a hybrid remote team, meaning employees choose if they work from an office, remote, or flex. The APM program is remote-first, meaning we can hire you no matter where you are based in the U.S. or Canada. However, if you're located near one of our offices in San Francisco, Toronto, NYC Chicago, or Washington DC, you're welcome to come in whenever you like.
What is the application and interview process?
- Apply to the APM program by 11:59pm PT on March 19, 2025.
- If selected to move on, you will complete a take-home product challenge.
- If your submission is selected, you will complete a series of interviews (including product sense, execution, behavioral, etc.).
What happens after the program ends?
As a participant in the 2025 APM Cohort, we anticipate that you will work in a variety of roles within the Company, though at all times you remain an at-will employee. The cohort typically includes two (2) rotations where you will work with and learn about two separate areas of the business. Following the two (2) rotations, the 18-month 2025 APM Cohort experience will end. If you have successfully completed your two (2) rotations in good standing, we anticipate that you will be offered the opportunity to explore further employment with the Company – subject to your at-will employment, performance and Company needs. Alternatively, your employment will end at the end of the 2025 APM Cohort.
Can you share more about problem spaces across Instacart’s four-sided marketplace?
Customers (predominantly end consumers)
- Problems: How do I find and order the food I love and easily tell shoppers what I want? How do I discover new products?
- Example Customers: Families and parents, the busy professional, college students, small businesses, restaurants, office managers
Shoppers (those who are picking and/or delivering groceries)
- Problems: How do I know what to buy/how to deliver it to the customer? How do I manage my time and earnings?
- Example Shoppers: Shopping as supplemental income, shopping for fun
Advertisers (Consumer packaged goods partners targeting consumers)
- Problems: How do I show relevant ads to people who may buy my products? How do I spread the word about my product?
- Example Advertisers: PepsiCo, Driscoll’s, Campbells
Retailers (predominately grocery stores, but we partner with retailers in other vertices such as alcohol and beauty)
- Problems: How do I bring my business online, manage my inventory, and get products to customers? How do I replicate and enhance the in-store experience in a digital storefront online?
- Example Retailers: Kroger, Walmart, BestBuy
What should I showcase in my application?
We’re seeking aspiring Product Managers who demonstrate a deep passion for technology and product design, leadership potential, customer empathy, strong communication skills, and excitement for Instacart and our mission. We recommend you showcase these skills and experiences in your application.
