Senior Product Manager, Ad Formats

San Francisco, CA

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OVERVIEW

Every year, people across the world spend nearly one trillion dollars on groceries. Groceries are a vital part of our lives, but shopping for them hasn’t fundamentally changed since the first supermarket opened 100 years ago.

Food is sustenance, but it’s also much more than that. Food can be a part of a daily ritual or a special moment that resonates with people on a meaningful and emotional level. It can be a much-needed break in a long day, a taste that brings back memories, a creative experiment, a shared meal with loved ones, or even comfort during a hard time. Whether it’s a special occasion or an everyday occurrence, it should always be easy for people to get the ingredients they need.

The Instacart Product Team is dedicated to making grocery shopping effortless for everyone. By helping take care of the shopping, we help people get great food and give them back time so they can do what matters most to them. We’re finding solutions to large-scale challenges that will forever change the way people feed themselves and their loved ones.

We're building a team of incredibly talented product leaders to define and execute on our vision of being the world leader in online grocery. You'll work among star engineers, designers, data scientists, and operators in a fast-growing environment. The role demands a mix of principled thinking, well-honed product sense, and technical depth.

About Instacart Ads

Instacart Ads help brands attract and engage customers at every stage of their shopping journey — from initial keyword search and aisle browsing through checkout. Our vision is to democratize the grocery store by offering brands of all sizes an equal opportunity to reach potential customers.

About the Ad Formats Team

The mission of the Ad Formats team is to build experiences that delight Instacart consumers and drive value for advertisers. This team is reinventing the way brands connect with consumers, incentivizing trial with savings, and delivering personalized experiences that inspire new discovery. This role will involve creating brand new formats as well as optimizing existing formats.

ABOUT THE JOB

  • Lead a cross-functional team of engineering, design, research, data science, operations, marketing, local markets, and more.
  • You'll drive product definition, strategy, and long term vision for initiatives across audiences of our marketplace, enabling brand to reach consumers through innovative experiences
  • Identify the biggest problems to solve. Drive new feature development from start to finish
  • Run user research, usability studies, data-driven experiments to inform product direction
  • Build, measure, and iterate rapidly
  • Consistently integrate behavior data and customer feedback into key product decisions
  • Communicate product plans, benefits and results to all audiences - within teams, company, to users, press etc.

ABOUT YOU

  • 4+ years in Product Management at a technology company, ideally working on ad problems
  • Experience building cross-platform experiences (native, mobile web, desktop)
  • Experience delivering impactful products and features that are heavily informed by data as well as user research
  • Demonstrated ability to solve complex problems by creating customer-first solutions and thinking from first principles
  • Strong data driven problem solving skills
  • Passion for building products that unlock value for people who are not power users
  • Experience influencing the Executive Team members on key strategy and cross-functional initiatives

ABOUT INSTACART

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

We believe that great people are the ingredients for success. We like to think that we are like a potluck—everyone brings something new, different and flavorful to the table. We believe that just as meals are best shared together, success is best shared together. Our mix of thoughtful, inventive and neighborly employees work together to deliver our common goal: to create a world where everyone has access to the food they love and more time to enjoy it together. If this resonates with you, then Instacart just might be the place for you.

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